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Product case · 4 / 13

A catalog that helps people decide

Product note. Organizations, dates, private data and implementation details are omitted.

Abstract illustration: stacked bars like a feed of records, one dissolving into dashes

The problem and the decisions

I explore how to present changing information without creating false expectations.

The decision: prioritize availability, conditions and the next step.

What it was built with

  • Next.js
  • Vercel
  • Inventory feed
  • GA4
  • Amplitude

What I did

  • Local commerce
  • Catalogue
  • Acquisition
  • Measurement
  • Lead capture
  • CRM
  • UI design
  • Motion and animation
  • User testing

What I learned

Information clarity is part of the experience.

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