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Product case · 2 / 13

Ask less, explain more

Product note. Organizations, dates, private data and implementation details are omitted.

Abstract illustration: a row of aligned bars with a single one shifted out of line

The problem and the decisions

I explore the order of questions in account creation.

The decision: show value first and explain each requirement when needed.

What it was built with

  • iOS
  • Android
  • Mobile web
  • Mixpanel
  • Amplitude
  • FullStory

What I did

  • Registration
  • Identity verification
  • Sequencing
  • A/B testing
  • User testing
  • Wireframes
  • Flow diagrams
  • Finding the sticking points

What I learned

Every field should justify the effort it asks for.

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