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Product case · 7 / 13

Measure while respecting privacy

Product note. Organizations, dates, private data and implementation details are omitted.

Abstract illustration: a sealed container where every line from outside stops at its wall

The problem and the decisions

I explore what can be learned without collecting unnecessary data.

The decision: define the question first, then the minimum information needed.

What it was built with

  • iOS
  • Identifier-free analytics

What I did

  • Privacy
  • Keeping the promise honest
  • Measurement
  • Consumer product
  • UI design
  • Motion and animation

What I learned

Being able to collect a data point is not enough reason to do it.

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