Incentives
What a rewards system actually pays for
A rewards system pays for whatever it counts, not for what you intended. Here is how to tell the two apart before you launch.
Note
Short notes on things that keep being true.
Rules I can defend, written down so I stop re-deriving them. No client names, no invented numbers: everything here is something you can test in your own system on Monday.
A clue for your next product
Pick a card. Discover an idea and try it.
Applied AI
A fleet of agents that audits itself
Running dozens of autonomous processes is easy. Knowing which of them are producing nothing is the hard part, and it is the part that decides the bill.
Website design
Navigation is a claim about why you are here
Most site navigation is a list of pages, which is a way of making six claims at once and none of them clearly.
Analytics
A zero on a dashboard is two different sentences
Nothing happened, or nothing was measured. Until you know which one, the number is not information.
Search and product
Being found is only the first step
SEO and AI discovery help people arrive. A useful mobile experience gives them a reason to stay and act.
Product analytics
Measure the decision, not every tap
Start with the question you need to answer, then measure the steps that can change your decision.
Human-guided AI
AI needs a product direction
Generating more options is useful. Choosing the right problem and taking responsibility for the result remain essential.
Product vision
Small wins need a shared direction
A product vision can evolve while small, useful changes keep the whole experience moving toward a clear outcome.